At Beauty and Fit U.S., we believe every woman deserves to feel powerful in her own skin — confident, beautiful, and completely herself.
Our story began in Colombia in 2019, where Beauty and Fit was born with one clear purpose: to empower women through high-quality shapewear that enhances their natural beauty, highlights their curves, and helps them feel comfortable and confident every day.
Since then, we’ve grown into a brand trusted by thousands of women who want to look and feel their best — without sacrificing comfort or authenticity. Now, from our new home in the United States, we continue our mission to bring you fresh, modern shapewear made with love, purpose, and premium Colombian craftsmanship.
We’re not just about shaping bodies — we’re about supporting your lifestyle, your goals, and your unique version of beauty. Whether you’re working out, dressing up, or just being your fabulous self, our fajas are designed to move with you, flatter your silhouette, and uplift your spirit.
Welcome to the new era of Beauty and Fit U.S.
A fresh take on shapewear.
For your curves. For your comfort. For your confidence.